General Entertainment
General Entertainment Marketing Shift Reviewed: Is Disney's ABC & Hulu Reorg a Win for Local Stations?
Disney's 18% cut to ABC's national marketing budget forces local stations to re-allocate roughly 15-20% of their own spend to keep viewership afloat. The shake-up reshapes how promos are produced and aired, pushing stations to lean on data-driven tactics. General entertainment marketing shift When I walked