General entertainment
Boosting 89-Million Visitors, general entertainment authority vs Riyadh Margins
Boosting 89-Million Visitors, general entertainment authority vs Riyadh Margins In 2025 the Saudi General Entertainment Authority (GEA) recorded 89 million entertainment visitors, driving a 7.3% lift in on-site spend per guest. That surge, reported by the GEA’s annual regulatory affairs report, marks a pivotal shift for Saudi Arabia’